More than 500 people are sitting around me watching the opening videos showing profiles of three composite patients, the examples that will be used as recurring touch points in this Individualizing Medicine conference. Now Dr. Michael Snyder of Stanford has taken the stage to talk about Omics...and Health -- the genome and everything we are exposed to in our life and environment. We have reporters in the room...and many more are watching online. The media is important in conveying and explaining the concepts in this conference...concepts that will be influencing medical care in weeks and months to come. Note that I didn't say years. In fact, genomics has been an integral part of many care specialties at Mayo for several years. The lowering costs of sequencing genomes is making it possible. We are already including genomic information into patients' medical records.